What we Believe

People who know us know we are passionate about Ignition. This derives from the fact that we come from system integrator roots and originally built it for ourselves based on our trials and tribulations while trying to give our customers what they wanted at a price they could afford. Originally, I didn't want to be in the software business but was forced into it because no matter where I looked the model was the same and unworkable for most of my needs. These beliefs form our DNA and are the reason we exist:

We believe existing licensing models are outdated, unfair and punitive.

We believe most of the technology in use today is clumsy and outdated.
We believe in leveraging modern web and database technologies.
We believe runtime clients should be free.  
We believe that tag limits should be abolished.
We believe that development tools should be free.
We believe in licensing by the server and that it should include everything.
We believe in open connectivity and that closed, proprietary systems are dumb.
We believe it shouldn't matter what operating system you run on.
We believe you should be able to connect to any brand or number of databases.
We believe you should be able to make data-rich applications quick and easy.
We believe in central management and single click deployment.
We believe that software should install in minutes.
We believe in free and fully functional trial downloads.
We believe you shouldn’t have identify yourself to try software.
We believe prices should be published openly and on the web.
We believe that ridiculously high support fees are ridiculous.
We believe email and forum support should be free.
We believe it is paramount to always deliver more than is expected.

Finally, we believe the foregoing principles improve business results by making actionable information (and control) available to those who need it without imposing unreasonable barriers.